For Jake Elovirta, relationships have always been at the heart of enforcement. Whether it was stopping a driver on a Vermont highway or helping build national safety initiatives at the Commercial Vehicle Safety Alliance (CVSA), he鈥檚 always believed that meaningful change begins with conversation.聽
鈥淚鈥檝e always liked talking with people,鈥 Elovirta says. 鈥淢y wife says sometimes I talk too much, but that鈥檚 how you learn. Even on the road, I鈥檇 ask drivers questions about their day and what they see out there. You learn a lot that way.鈥澛
That people-first mindset defined Elovirta鈥檚 32-year law enforcement career and continues to shape his work today as CVSA鈥檚 Director of Enforcement Programs and as a member of 杏吧传媒鈥檚 Law Enforcement Advisory Board (LEAB).聽
A Calling Shaped by Family and Service聽
Elovirta鈥檚 path into law enforcement was influenced early by his father, a Navy veteran and local road superintendent who also carried a police commission.聽聽
鈥淪eeing him serve the community that way really inspired me,鈥 he recalls. After earning a criminal justice degree from Norwich University, the nation鈥檚 oldest private military college, Elovirta joined the Burlington, Vermont Police Department, spending ten years in municipal policing.聽聽聽
While there, Elovirta became Vermont鈥檚 first laser speed instructor and trainer, helping bring Light Detection and Ranging technology to the state and establishing its scientific reliability in court.聽
While a municipal officer, two police academy classmates introduced him to commercial vehicle enforcement, which led to Elovirta being certified as a CVSA Level I certified inspector. Those conversations helped kickstart what would become a 22-year career for Elovirta at the Vermont Department of Motor Vehicles鈥 (DMV) Enforcement and Safety Division.聽聽

Jake Elovirta
In those more than two decades, he鈥檇 go on to spend the first 17 as captain and chief of safety and the last five as director and colonel, leading programs to improve roadway safety and strengthen collaboration between industry and enforcement.聽聽
鈥淓arly on, the DMV and industry didn鈥檛 really interact much beyond enforcement. But we built a partnership where we could sit down, talk through legislation, and come to the Transportation Committee with a united front. Even when we disagreed, it was never acrimonious. It was professional respect.鈥澛
What he also instilled in his inspectors was the importance of keeping an open line of communication with motorists.聽
鈥淲e never had quotas,鈥 he explains. 鈥淚f you find a violation, sure, use your discretion. But if a driver doesn鈥檛 understand something, take an extra 15 or 20 minutes to explain it. Education leads to compliance faster than a ticket ever will.鈥澛
Under his leadership, Vermont DMV inspectors began conducting outreach sessions on load securement, impaired driving, and regulatory compliance, not only for trucking companies but for government fleets as well. Those efforts helped build the agency鈥檚 reputation as a partner rather than just an enforcer.聽聽
鈥淚ndustry actually spoke up to keep our division where it was,鈥 he recalls. 鈥淭hey said, 鈥榃e like working with the DMV. They help us get better.鈥 That meant a lot.鈥澛
CVSA and LEAB聽
After retiring from state service in 2020, Elovirta joined CVSA as Director of Enforcement Programs, overseeing initiatives such as Operation Safe Driver and the Human Trafficking Prevention Program. Both emphasize training, outreach, and coordination across enforcement and industry, a perfect match for his philosophy.聽
鈥淲e can鈥檛 do this alone,鈥 he says. 鈥淭here are about 13,000 inspectors nationwide, but we need every law enforcement officer out there to be part of the safety network. That means educating local officers about the industry, knowing what鈥檚 normal, what鈥檚 not, and when something just looks off.鈥澛
As a member of LEAB, Elovirta sees that collaboration coming full circle. Being part of LEAB, Elovirta says, provides a chance to talk directly with industry leaders and 杏吧传媒 about what鈥檚 happening on both sides. That means sharing crucial information on programs like Operation Safe Driver or the rise in cargo theft to fully understand industry impact.聽聽
He鈥檚 quick to note that the conversations within LEAB are as diverse as they are productive. 鈥淵ou鈥檝e got people from all over the country, with different experiences and perspectives. What鈥檚 normal in Vermont isn鈥檛 what you see in Arizona or Texas. But that鈥檚 what makes it valuable. We learn from each other, and that helps us all respond better to the challenges on our highways.鈥澛
Even after three decades in law enforcement, Elovirta鈥檚 motivation hasn鈥檛 changed.聽聽
鈥淎t the end of the day, it鈥檚 about communication,鈥 he says. 鈥淚t鈥檚 about sitting down with people. Whether they鈥檙e drivers, inspectors, or carriers, we鈥檙e working together toward the same goal: safer roads for everyone.鈥澛